American Solar Company – Privacy Policy

1. Introduction

American Solar Company (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your information when you interact with our website, products, and services.

2. Categories of Information We Collect

We may collect the following types of data:

  • Identifiers: Name, address, email, phone number, IP address, and government-issued ID numbers (if needed for financing).
  • Commercial Information: Purchase history and product preferences.
  • Energy Usage Data: Details on household energy consumption to optimize system design and performance.
  • Internet Activity and Browsing Behavior: Pages visited, interaction duration, referral sources, and click behavior.
  • Geolocation Data: Based on IP or device location, for service customization.
  • Demographic Information: Non-sensitive details such as age or household size, from customer surveys or third-party sources.
  • Financial Information: Payment data and credit details when arranging financing.

3. Sources of Information

Information may be gathered from:

  • Direct Interactions: Quotes, consultations, and service sign-ups.
  • Automated Collection: Cookies and similar technologies that track browsing and device interactions.
  • Third Parties: Credit agencies, financing providers, and marketing partners.
  • Public Records and Utility Providers: To facilitate installation and service customization based on energy needs.

4. How We Use Your Information

Collected data is used to:

  • Provide Services: Design solar systems, handle installations, and manage support.
  • Service Planning and Improvement: Analyze data to improve service offerings.
  • Targeted Advertising: Use cookies and third-party advertising networks to show relevant ads.
  • Marketing Communications: Email, SMS, or mail promotions, with opt-out options.
  • Customer Engagement and Analytics: Gather insights into usage patterns to improve customer experience.

5. Information Sharing and Disclosure

We may share personal data:

  • With Service Partners and Providers: Financing firms, subcontractors, and installers.
  • Advertising and Analytics Providers: For interest-based ads, we share usage with platforms like Google Analytics and social media.
  • Government and Legal Entities: When required to comply with applicable laws.
  • Corporate Transactions: If we are involved in a merger or asset sale, customer data may be transferred.

6. Your Choices and Opt-Out Options

You have choices in how we communicate with you and use your data:

  • Email and SMS Preferences: Unsubscribe from marketing emails or messages anytime.
  • Ad Choices: Opt-out of interest-based advertising via the Digital Advertising Alliance (DAA) or your browser settings.
  • Third-Party Plugins and Links: Our website may link to third-party content or plugins that collect your data. Review their privacy policies for details on managing data usage.

7. California Residents’ Privacy Rights

In line with the California Consumer Privacy Act (CCPA), California residents have rights to:

  • Access and Correct Personal Data: Review, update, or request a copy of your information.
  • Right to Know and Portability: Request detailed data categories and specific data collected on you.
  • Opt-Out of Data Sharing or Sale: Request that we do not share or sell your data with third-party advertisers.
  • Right to Delete: Request deletion of personal data, unless retention is required for legal or business purposes.
  • Limit Use of Sensitive Information: Restrict the use of sensitive data to essential services.

8. Data Retention and Security

We retain data only as long as needed for service delivery or legal compliance. Security measures, such as data encryption, restricted access, and monitoring, protect your personal information.

9. Cookies and Tracking Technologies

Cookies help us improve site functionality and track visitor engagement. You can manage cookies through browser settings, but disabling them may impact site usability. We use cookies for:

  • Session Management: Keeping you logged in and managing your navigation across pages.
  • Performance Tracking: Analyzing how visitors use our site for optimization.

10. Interest-Based Advertising Choices

We work with advertising partners to provide relevant ads. You can adjust ad preferences through the Digital Advertising Alliance (DAA) or by configuring your social media privacy settings.

11. Third-Party Links and Plugins

Our site may include links to third-party websites or social media plugins. These third parties may collect data, and we encourage reviewing their privacy policies to understand their practices.

12. Children’s Privacy

Our services are intended for individuals 13 and older. If we discover data from users under 13, it will be promptly deleted.

13. Policy Updates

We may update this policy to reflect regulatory, technological, or operational changes. Updates will be posted on our website, and material changes may be communicated through additional channels.

14. Contact Us

For questions or to exercise your privacy rights, please contact us:

  • Email: info@amsolarco.com
  • Phone: (805) 314-2036
  • Address: 547 W Betteravia Rd, Suite B, Santa Maria, CA 93455